LOS
ANGELES- Fox Broadcasting Company Programming Director David Sleven
said yesterday that the channel will be renewing That
80’s Show
for a second season. The announcement was a part of Fox’s usual May
presentation of its upcoming television year schedule.
The
first season aired in 2002, hoping to spring off the success of That
70’s Show.
Using a similar format to its predecessor, the show features main
characters Corey Howard and June Tuesday as struggling punk rockers
in 1980’s San Diego. Sleven believes the concept is exciting to
revive. “Get ready to return to the totally rad lives of Corey and
Tuesday, back on Fox this fall,” he said. “Their relationship
captured the hearts of an entire generation, while simultaneously
reminding us how the 80’s were not unlike today.”
Asked
for specifics on the decision to bring back a show that finished its
original run 11 years ago, Sleven cleared his throat a few times
before finally answering, “It was mildly popular before, so I guess
we may as well give it a whirl.” He denied Fox was just trying to
relive its sitcom glory days of That
70’s Show.
Instead,
other executives explained that the renewal is part of a larger
effort to capitalize on earlier success stories. They cited their
plans to bring back 24
in 2014, four years after it originally ended, as an example of their
vision. “At Fox, we do whatever it takes to provide well-rated
television, even if we have to use shows that were cancelled long
ago.
Sleven
made it clear that the decision to renew That
80’s Show
was “absolutely not” because the channel doesn’t want to take a
risk on a new show. Some critics alleged that networks today strive
to eliminate completely original material to reduce the accompanying
cost of marketing for a totally new idea.
While
denying that the network was following such a strategy, Sleven did
note that series like That
80’s Show
already have a built-in audience. “Those 10 loyal viewers will be
eager to come back to the show right away,” he said.
-By Mike Vandenberg
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